Finding new creative opportunities. And new ways to reach customers.

At Euro RSCG Edge, we're always looking for new ways to connect with customers. We watch new media trends carefully. And sometimes, we even create them.

Here are just some of the Edge ideas that have changed the way that brands communicate with their audiences:

• First integrated TV/Web Super Bowl Commercial - Intel
• First integrated drive-to-Web student loan acquisition campaign - Astrive Student Loans
• First multi-business, single-brand franchise spot - Clorox
• First online ad to animate over site content - Intel
• First $1,000+ product sold via DRTV - Bowflex
• First station-based direct response media buying model