Steve Netzley CEO

After more than 20 years in the direct response industry, Steve knows that any agency can look good to a client when things are going well.  But when times are challenging, and there is no margin for error, an agency must prove the fiscal impact of its efforts.

Armed with this simple yet powerful idea, Steve has created a network of leading direct response agencies with a singular mission: engage customers and compel them to act.  To do this, he has assembled a team of world-class integrated marketing experts who know how to deliver profitable results.

Steve is a frequent speaker at Direct Marketing Association and Electronic Retailing Association events.  In 2006, he was honored as Euro RSCG Worldwide's "Global Person of the Year."