Results
Euro RSCG Edge was able to deliver results that far exceeded First Marblehead's expectations:
- 475% increase in annual booked loan volume
- Over 600,000 processed applications in FY2008
- 87% increase in YOY repeat borrowers
- Tripled unaided brand awareness
- Increased average FICO score by 30 points
- Achieved 40:1 ROMI goal